How To Get 100% Full Market Value for Your Home Guaranteed In 90 Days

"...you need to be aware of agents who set the list price on homes at unrealistically high levels simply to get listings and make the seller happy...only in the beginning..."

Why It Is So Important That Your Home Is Correctly Priced and Marketed Properly

While many agents may promise to sell your home for the money you, the seller, wants, but the reality of the real estate market today is that this simply doesn't always happen. The fact of the matter is, the majority of homes sell for a price which falls far short of what sellers may have been lead to believe at the listing appointment.

There are two factors at play here. On the one hand, you need to be beware of agents who set the list price on homes at unrealistically high levels simply to get listings. This is really unfair because it can set homeowners up for disappointment and failure. These high listings usually sit on the market up to 24 months and many still do not sell.

On the other hand, you have homes that are priced correctly, but are marketed ineffectively. Without a proper marketing program in place to ensure a home is exposed to the highest number of qualified buyers, many home sellers feel forced to accept a lower offer.

There's nothing worse to a home seller than to have their home sit unsold for many months because of improper pricing and/or marketing techniques. Needless to say, either of these situations is highly frustrating to any home seller. But more than that, it can be financially crushing if you're counting on the full proceeds of the sale of your home to fulfill some other obligation such as buying a larger home.

To prevent this scenario when selling your home here are some points to consider before choosing the agent you want to represent you.

Deciding Upon an Agent

A good agent knows the market and has information on past sales, current listings, a marketing plan, and will provide their background and references. Evaluate each candidate carefully on the basis of their experience and qualifications.

Are they pricing your home correctly?

Home prices are determined by the marketplace not by your emotional attachment or by what you feel your home is worth. You should work closely with an agent who will suggest establishing a realistic price for your home, based upon the MLS Statistics of active, sold and appreciation. This Realtor will help you to objectively compare the price, features, and condition of all similar homes in both your neighborhood and other similar ones which have sold in recent months within half a mile radius. It is also important to be familiar with the terms of each potential sale. Terms are often as important as price in today's market.

Do they set themselves apart from the others by offering innovative marketing plans to sell your home fast and for top dollar?      Does your Realtor advise you of ways to make your house stand out from the hundreds of similar houses actively on the market?

Will they set up an aggressive marketing program to ensure your home is exposed to hundreds of qualified buyers? How much money does this agent spend in advertising the homes s/he lists versus other agents. In what media do they advertise, (newspaper, magazine, TV. etc.) Do they use a cell phone that is on until 9:30 to 10 P.M. every night to answer questions about, "For Sale" signs, lock boxes, and a Tour of Homes program? What does this agent know about the effectiveness of one medium over the other?

Are they accountable to you?

In other words when they promise to sell your home for the price you mutually agree upon, do they offer you a guarantee (in writing) that you will get this amount of money for your home or your house will sell in a certain time period or they will give you cash money if your house does not sell in that amount of time?

YOUR HOME SOLD FOR 100% FULL MARKET VALUE GUARANTEED

A new and innovative program that some agents offered in 2004 and 2005 actually guaranteed, in writing, that you would receive 100% of the mutually agreed upon price for your home before you list.

Here's How It Worked!

When you listed your home with an agent offering the 100% Full Market Guarantee program here's what happened:

1. This agent would review the Full Market Value Guarantee program with you and explained the details. 

2. They would then ensure that an aggressive marketing program was put in place to ensure your home was exposed to hundreds of qualified buyers.

3. They would also review what was required on your part to have your home in "showcase" condition in order to maximize the showing of your home to prospective buyers.

4. No empty promises. These agents put their money where their mouths were, they are accountable to you. The guarantee was in writing. If your house sale did not net the price that was promised, these agents would pay you the difference out of their own pockets.

This does not happen in the current housing market in 2007. Nor did it happen in 2006. It was prevalent in 2004 and 2005 when houses sold at full price almost as soon as they were listed, because there were only about a hundred houses on the market. Now there are approximately 800 to 1000 houses on the market today just in Crestview, Florida.

There Is NO Full Market Value Guarantee In Real Estate!

BUT There Is A: Your House SOLD In 90 Days Or I Will Pay You $2,000 Cash At Closing Written Guarantee!!!

This is to certify that, upon the successful sale (Sales Contract) of your property located at: ___________________________________________________________, by David A. Young with Destinctive Realty, Inc.., during the contract period specified below, if this property is not sold in a minimum of 90 days, based upon the listed price of your house ($300,000 or less) or in 150 days for $300,001 to $600,000... Your listed price of your house will be $____________________________,   David A. Young guarantees to give seller $2,000 CASH at closing if the above house does not sell within the above mentioned time period subject to the terms and conditions laid out in this agreement.

• Such an agreement includes the following conditions:

• Seller agrees to list property for twelve(12) Months with David A. Young.

• The listed price is set with a mutually agreed market value price determined on the basis of market conditions and comparable homes statistics from the Multiple Listing Service ( MLS). This listed price will be the CMA suggested sale price.

• The property is made available for showings during reasonable hours and maintained in "showcase" condition during these times.

• The seller allows David A. Young to execute a full, approved marketing strategy.

• A successful sale of the stated property must occur before expiration of the listing agreement.

• The seller understands that this is not a representation to purchase the above said property.

• The seller must follow the expert and professional directions of David A. Young to get the house in "showcase" condition within 2 weeks of listing when the 90 day guarantee will begin if house is not already in showcase condition.

• David A. Young will review with you about what is required on your part to have your house in "showcase" condition in order to maximize the showing of your home to prospective buyers and seller must follow instructions.

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David A. Young (Agent)                                    Owner:

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                                                                           Owner